Explore marketing for dummies in 1 hour

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There are many definitions of marketing. All of them are correct in their way. In my opinion, I believe marketing is the magic wand of businesses to attract customers to your company to generate revenue. Marketers can influence and shape how people engage with the brand. However, they need to learn how to master this power.

We cannot talk about marketing without exploring marketing basics. I hope the book will be your marketing notebook and help you to approach marketing with realistic expectations.

What will you learn in this book?Know about the marketing functions.Learn about marketing teams and their responsibilities.Learn about marketing channels and their functions.Know how to build marketing campaigns.Who will need this book? Marketing non-experts want to get an overview of marketing.Junior marketers expect to learn a summary of marketing basics.All people desire to discover marketing and its magics.The content table of the book IntroductionWhat are the marketing functions?What are marketing teams and their responsibilities?What are marketing channels and their functions?5 steps to build marketing campaigns.Summary

From the Publisher

Explore marketing for dummies in 1 hour

I hope this book can encourage you to start something new and exciting with marketing.

I often joke that marketing is a field with no barriers to entry. Whatever your personality and interests, you can find a suitable position in the marketing team. It is impossible to expect to be good at all areas of marketing. But you should know the basics so that no matter where you are in the marketing team, you can achieve good results and work well with your colleagues.

There are many theories about marketing, but you should not be dependent on them. Marketing is a colorful world you can only step into and work with to understand and enjoy.

Marketing functions are the foundation for the work that marketing professionals do. Each function comprises a set of responsibilities and tasks. We can divide marketing functions into some different parts as below.

Promotion

A business has to introduce the product to the market and make the customers aware of it, go through touchpoints, and buy it. The promotion function is responsible for providing customers with necessary information about the product, including its features, characteristics, and others. This function is fulfilled through different activities and channels, for example, social media posts, sponsored articles, paid ads, and events.

Branding

The marketing team is responsible for identifying the brand position and making the brand distinguishable from others by shaping the customer’s perception of your business. You can do it at a basic level through brand identity materials such as company name, logo, and visual design. Remember that product quality and how you treat customers also determine the brand identity. In general, the thing that pops up in the mind of customers when they hear your business name is the brand identity. It’s essential to keep it positive and consistent.

Acquire the ultimate business goal

The marketing team applies available resources (products, tools, channels, funds) and information (knowledge and data about the product, customers, competitors, and market) to implement marketing activities to approach the target audience. Marketing satisfies customer needs and wants by converting product attributes into customer benefits, creating utility, and delivering value. It drives purchase decisions, so your business earns money.

Grow the business

The flywheel is a self-sustaining marketing model where you must continuously strive to satisfy customer needs and wants. It is more lucrative than the traditional marketing funnel. The flywheel increases customer retention and turns your loyal customers into promoters. The wheel spins, and you can scale up your business.

With the flywheel model, you should develop more customer-centric marketing strategies because your happy customers will become your referrals and continue to purchase your product. This marketing approach prioritizes customers over any other factors.

To Be Continued…

Learn to understand

Product

Marketers need to understand the product to market it. Product knowledge allows them to introduce the benefits and special features of the product accurately and persuasively. The more you know, the better you can present it to the market.

What does your business provides to customers?Why do customers choose your product? Or what are the unique selling points of your product?Why do customers not buy your product? Why do they stop using it after the trial time?

Target audience

It is essential to identify your target audience. The target audience is the people or companies you will address in your marketing activities. The information about your target audience, including demographic, psychographic characteristics, and favorite media types, will help you to design a productive marketing campaign.

What is your target audience? How many groups could you categorize them?What are the characteristics of your target audience?What are the benefits of your product for each group of the target audience?

Competitors

Knowing your competitors helps you to make your marketing campaign stand out. For example, your business launched a new feature. It’s a game changer for your target audience. Besides, your competitors haven’t yet had it. You can run a campaign where new registers can use the feature for free in 7 days to acquire qualified leads.

Who are your competitors? What are they offering customers?What are the strengths and weaknesses of your competitors?What are the market shares of your competitors? What are their strategic and emerging markets?

Market

Marketers should understand market needs and industry trends. It allows companies to construct better marketing campaigns. For example, your company is a platform to make money online. You realize that Gen Z is very comfortable with technology and making money online. Thus, you can run marketing campaigns on social media, especially on TikTok, to target this generation.

What are the characteristics of the market?What are the opportunities and challenges companies have in the market?

ASIN ‏ : ‎ B0BXT5CZLB
Publication date ‏ : ‎ March 7, 2023
Language ‏ : ‎ English
File size ‏ : ‎ 857 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 27 pages

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