PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment

$39.95

Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability.

Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While “building buzz” or “breaking through the media clutter” may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment.

Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors.

Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR’s ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.


From the Publisher

pr technology data insight public relations positive return investment communication presspr technology data insight public relations positive return investment communication press

Publisher ‏ : ‎ Kogan Page; 1st edition (April 27, 2021)
Language ‏ : ‎ English
Paperback ‏ : ‎ 232 pages
ISBN-10 ‏ : ‎ 1398600407
ISBN-13 ‏ : ‎ 978-1398600409
Item Weight ‏ : ‎ 12.7 ounces
Dimensions ‏ : ‎ 6.18 x 0.51 x 9.25 inches

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Description

Price: $39.95
(as of Aug 19, 2023 20:25:47 UTC – Details)


Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability.

Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While “building buzz” or “breaking through the media clutter” may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment.

Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors.

Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR’s ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.


From the Publisher

pr technology data insight public relations positive return investment communication presspr technology data insight public relations positive return investment communication press

Publisher ‏ : ‎ Kogan Page; 1st edition (April 27, 2021)
Language ‏ : ‎ English
Paperback ‏ : ‎ 232 pages
ISBN-10 ‏ : ‎ 1398600407
ISBN-13 ‏ : ‎ 978-1398600409
Item Weight ‏ : ‎ 12.7 ounces
Dimensions ‏ : ‎ 6.18 x 0.51 x 9.25 inches

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