Marketing Strategy, Text and Cases
$80.98
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies–helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text’s signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon–all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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This product is included in a Cengage Unlimited subscription
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Get all your Cengage access codes for platforms like MindTap, WebAssign, CengageNowv2, SAM, OWLv2 and OpenNowAccess to the online version of your textbook + our full library A lower cost hardcopy textbook rental with each access code, available within the 50 statesNew study tools including online homework, flashcards, test prep and study guidesA career center where you can boost your job skills, explore career options and build your resume
Publisher : Cengage Learning; 6th edition (December 20, 2012)
Language : English
Paperback : 624 pages
ISBN-10 : 1285073045
ISBN-13 : 978-1285073040
Item Weight : 2.1 pounds
Dimensions : 8.25 x 0.75 x 10.25 inches
Description
Price: $80.98
(as of Aug 16, 2023 19:48:29 UTC – Details)
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies–helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text’s signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon–all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
From the Publisher
This product is included in a Cengage Unlimited subscription
With Cengage Unlimited You Can
With a Cengage Unlimited subscription you get all your Cengage access codes and online textbooks, online homework and study tools for one price per semester, no matter how many Cengage classes you take.
Access All Your Cengage Online Platforms
This includes all your courses on faculty-assigned Cengage online platforms like MindTap, WebAssign, CengageNOWv2, SAM, iLrn, OWLv2, and OpenNow.
All For Only One Price Per Semester
No matter how many Cengage access codes you need or online textbooks and study tools you use, the price of Cengage Unlimited stays the same.
What’s included in Cengage Unlimited?
Get all your Cengage access codes for platforms like MindTap, WebAssign, CengageNowv2, SAM, OWLv2 and OpenNowAccess to the online version of your textbook + our full library A lower cost hardcopy textbook rental with each access code, available within the 50 statesNew study tools including online homework, flashcards, test prep and study guidesA career center where you can boost your job skills, explore career options and build your resume
Publisher : Cengage Learning; 6th edition (December 20, 2012)
Language : English
Paperback : 624 pages
ISBN-10 : 1285073045
ISBN-13 : 978-1285073040
Item Weight : 2.1 pounds
Dimensions : 8.25 x 0.75 x 10.25 inches
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