501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

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Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.

Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald’s, this book delivers tips and tricks on a range of hot topics:

Planning the Battle–and Choosing the Right Tactics eMarketing, Digital Media/Social Networking Grand Opening/Reopening and Holidays Four Walls Marketing Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates Marketing Measurement

No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers–and win more new customers than you can handle.

Publisher ‏ : ‎ McGraw Hill; 2nd edition (August 9, 2010)
Language ‏ : ‎ English
Paperback ‏ : ‎ 464 pages
ISBN-10 ‏ : ‎ 0071740635
ISBN-13 ‏ : ‎ 978-0071740630
Item Weight ‏ : ‎ 1.35 pounds
Dimensions ‏ : ‎ 6 x 1 x 9 inches

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