29 Powerful Referral Marketing Secrets

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There are many businesses spending a small fortune on flashy marketing campaigns to bring in new business. I disagree with this approach and would argue that word- of-mouth referrals are what drives business today. People place trust in the recommendation of a colleague, family member or friend over anything pushed at them by a faceless company on a cold call.

Many business owners believe it’s out of their hands whether their customers refer them or not. However the facts show that people can’t help recommending products and services that they like to their friends. Smart businesses can and should utilize that desire.

When a friend recommends and great film, book, restaurant, CD or even a household appliance the very least you do is check it out. Research tells us that 65% of new business is generated through referrals and, you’re 4 times more likely to buy when referred by a friend. I repeat, ‘4 times more likely’, how good is that.

This book provides you with 29 simple easy to implement referral marketing strategies to grow ‘whatever’ business you’re in. It will show you how to:

Educate your customers to help them understand not only why they should be referring you but how they can do it and to who.
Easily stand out from the crowd using a simple but tremendously powerful way of saying thank you for a referral.
Make your referrals count so you don’t waste them and leave money on the table.

There’s much, much more in the book but if you only used the three strategies above you could easily start to generate new business almost immediately.
Know, like and trust. Try, buy, repeat and refer is the magic referral cycle. It’s a tried, tested and proven system for generating referrals and increasing revenue.

Who can benefit from an effective referral marketing system – you can.

ASIN ‏ : ‎ B00B35499Y
Publication date ‏ : ‎ January 18, 2013
Language ‏ : ‎ English
File size ‏ : ‎ 371 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 54 pages

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